Marvel Event: “Fear Itself”

Do You Fear What You've Become?Marvel just announced its latest event for 2011 to follow the company’s teaser posters it’s been releasing this past week, and it appears the big news is that Marvel’s heroes will be fighting a “God of Fear.”

Ho, hum.

Here is what absolutely kills me about this if you watch the video conference—Joe Quesada and his cronies claiming that they listened to the fans when we all shouted and begged for them to lay off the stupid events already.  The fanboys (and girls) have been fed up with being milked dry over crossover after crossover, event after event, colossal hype and build-up only to be left with our mouths hanging open at how horribly bad they’ve all been.  Yes, reader—Marvel says they listened to you.  They say they took this year off from doing any events, and now it’s time to get back in the saddle.

Please.

At what point did Marvel stop with the crossovers and events and hype?  What was Shadowland, exactly?  What is Chaos War, for that matter?  Didn’t Second Coming just end?  How about Dark Reign?  Where, precisely, was the break?

Add to this, the ever so well-written press release/solicitation for the event.  Fear Itself is going to FOREVER CHANGE THE LANDSCAPE OF THE MARVEL UNIVERSE!  This is THE DEFINING MINISERIES OF THE YEAR!  NOTHING WILL EVER BE THE SAME AGAIN!  ZOH MY GOOOODDDDD!!!

Seriously, Marvel?  Why even bother anymore?  Do you just re-use the same press release over and over?  Delete “House of M” and write in “Civil War,” “Secret Invasion,” “Dark Reign,” “Fear Itself,” etc. etc?Do You Fear Losing Control?

Matt Fraction even said, “We are going to be busting the doors down with the biggest story we’ve ever told.”  BIGGEST STORY EVER TOLD, guys!  Aren’t you all just DYING to run out and buy this now?  Marvel has NEVER done ANYTHING like this before!

Oh, and I seemed to have glossed over the fact that Matt Fraction is writing this.  The less said about that, the better.  Here’s what I “fear”–that Stuart Immonen’s great talent isn’t going to save Fraction’s writing.

So, there you have it.  As I sit here and bemoan this most recent of charades, pre-emptively condemning it before it even hits the shelves, I know in the back of my head that I’m still going to wind up reading it.  Not so much out of intrigue, but moreso out of an implicit need to know what’s going on, regardless of how little it matters to me in the end.  It’s pretty much why I read any of Shadowland.  And so I fall once again into the category of hypocritical fangirl who can’t seem to vote with her wallet.

At least I can call it when I see it, eh?

Stay tuned next year when I rant and wail over how horrible a comic this is, how much better it could have been done, and how I’m never reading Marvel again …

… at least until the following Wednesday rolls around.

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